MADE CLOTHING

MADE Clothing is a visionary multi-media campaign that seamlessly integrates cutting-edge technology and fashion to create a transformative and personalized clothing experience. This project showcases a diverse set of skills, from graphic design and frontend/backend development to UX/UI, brand identity, and business acumen.

At the heart of MADE Clothing's mission lies the belief that fashion is not just about clothing, but a powerful tool for self-expression and self-discovery. The brand's core objective is to help customers find their "MADE," encouraging individuals to embrace their unique identity and express it confidently through personalized clothing choices.

The campaign boasts three key elements, each contributing to a revolutionary fashion revolution:

• Virtual Shopping Experience: Utilizing state-of-the-art virtual reality technology, MADE Clothing offers customers an immersive shopping journey like no other. Through a user-friendly interface, shoppers can explore a wide range of clothing options, effortlessly mixing and matching styles, colors, and patterns to curate their ideal look.

• Augmented Reality Instagram Filters: Building an engaging and interactive social media presence, MADE Clothing leverages augmented reality filters on Instagram. These filters allow users to virtually view different clothing designs, empowering them to experiment with various styles before making a purchase.

• Real World Shopping Experience (Pop-Up Shop): Breaking barriers between the digital and physical realms, MADE Clothing host an exclusive pop-up shop where customers can experience the brand's ethos in person. The unique retail event showcases the brand's virtual shopping experience in real-time. 

MADE Clothing's success is a testament to innovation, creativity, and purpose-driven entrepreneurship. This project goes beyond traditional retail experiences, providing an immersive and personalized journey for customers seeking to express their unique identities. With MADE Clothing, fashion becomes a powerful tool for self-expression and self-discovery, allowing individuals to confidently curate their ideal look through a mix of virtual and real-world experiences. Through this visionary multi-media campaign, I showcase a diverse set of skills in design, technology, and business. MADE Clothing redefines the fashion landscape, seamlessly integrating cutting-edge technology with a deep understanding of customer needs.

Augmented reality Instagram filters